Gets business
in shape

Consulting for



HMC has been operating for many years as a consultant in the fitness and leisure sector. The focus is on advising both domestic and foreign companies/investors on M&A activities.


Identification of investment targets

Identification of investment targets

  • Which business suits your core DNA?
  • Which company has suitable geographical locations for your expansion?
  • What is the status of the branches of the target company?
  • What is the competitive situation in relation to these locations?

Guidance through buying/selling processes

Guidance through buying/selling processes

  • Which investor matches your corporate culture?
  • Which one suits the required participation structure?
  • Which investor has already gained experience in your industry?
  • In the next step, contact is established and support is provided for initial steps such as project presentation and exchange of initial information.

Advice regarding Due Diligence projects

Advice regarding Due Diligence projects

  • Analysis of selected company data and figures
  • Support in the drafting and negotiation of NDA,LOI, SPA documents
  • If desired, personal participation in regular project meetings.

Selection of potential investors

Selection of potential investors

  • Selection of suitable companies / investors
  • Establishment of contact and exchange of initial information
  • Support in structuring potential transactions.

“Business fitness is achieved

outside the

comfort zone“

Dirk Kemmerling
Dirk Kemmerling has been active for many years in various leisure industries as an entrepreneur, member of the management board and consultant. His core areas of expertise include advice on M&A processes, expansion support, portfolio management and KPI analyses as well as support in the operational management of branch structures.

Sectors: Sport & fitness, health, nutrition, leisure.



the future

beyond “the deal“


  • Positioning on the market
  • Brand core development
  • Product set up

Operations / turnaround management

  • Establishment of an organisation at market entry
  • Development of KPIs and roll out in the organisation
  • Support in negotiations with banks/landlords/suppliers
  • Restructuring / business plan support


  • Advice on market entry in the German-speaking region
  • Localisation of appropriate acquisition opportunities
  • Identification of suitable regions and locations
  • Establishment of operative structures


  • Competition analysis
  • Catchment area / demographic analysis
  • Internal analysis (structure/process/responsibilities)
  • Process analysis


We look deeper so you can

look ahead

Among others, this includes the identification of investment targets and guidance through the buying/selling processes of businesses (parts of the business) as well as advice on Due Diligence projects.

“Dirk’s advice is a boost for our

success in Germany“

Dominic Gaynor, CEO, TeamSport UK

“Dirk and HMC already supported me and PCP on various investments in Germany and the UK.

His expertise has always been very helpful for us.“

Christian Reiner, Managing Director , PCP

“The Gym Group and I have a trusting business relationship for many years with Dirk and his company HMC.

Dirk´s knowledge and experience helped us a lot to understand the German speaking fitness market and their key players.“

John Treharne, Founder The Gym Group